Maudsley Charity Brand Guidelines

Our Brand and Identity Guidelines

Our style guide documents the specifics of the Maudsley Charity’s brand and identity – the visual elements such as colours and fonts, as well as tone, word usage and point of view.

The guidelines include information on how to implement our branding.

Using the Maudsley Charity logo

The Maudsley Charity square must always appear at the left hand side of the document. Where we are the principal author it must be placed in the top left. When working with partner organisations our preference is for the logo to appear on the top or bottom left of the page. Our brand is designed this way so that we have flexibility when partnering with NHS and university organisations (who position their logos on the right and centre of documents).

If you require other sizes or formats of our logo, then please get in touch using the contact form below.

Our Imagery

We are proud of the many projects that we have helped to fund and have showcased a range of these projects through our photography. We aim to have a warm, friendly range of images. When using images in publications we always use an image caption to place the image in context and explain its relevance.

We have a bank of images available to designers which can be downloaded here in low res. We also have versions in high res, TIFFS and other file formats.

The images included here have a specific project focus. If there is something in particular you are looking for then please get in touch with us using the Contact form below.